Senior Product Manager
Matthew Bredehoft
I ship chaos into products that matter.
Senior PM — I helicopter in, validate the roadmap fast, and ship. 18 years across sports tech, enterprise SaaS, media, and AI platforms.
TL;DR
Specialties: B2B Platforms • 0→1 Launches • Strategic Tradeoffs • Cross-Functional Delivery
Recent Win: Validated and shipped products across sports tech, enterprise SaaS, and AI — on timeline, every time.
About Me
I execute. I don't wait for permission.
I solve complex platform problems. Industry is the variable — the playbook doesn't change. Over 18 years I've shipped B2B platforms across exhibition management, sports tech, digital media, and AI — for companies like Informa, PING Golf, and Cool Clubs. Validate the roadmap fast, cut scope to what moves the business, ship on time.
At Synapse Studios I lead platform product work end-to-end: roadmaps, stakeholder alignment, and shipping under pressure. I also built Human-led AI Enablement as a product line — workshops, scored roadmaps, and tools teams actually adopt — because modern platforms need thoughtful AI, not a ChatGPT mandate with no strategy.
I treat every engagement like my own company: identify the highest-leverage workflows, cut scope to what moves the business, prototype in days, and drive adoption with clear metrics — not slide decks.
Battle scars include shipping PostgreSQL search when Solr would have blown the timeline, scaling moderation systems at platform volume, and launching 0→1 products on six-week clocks when the stakes were public.
If you need a senior PM who owns platform outcomes — not just features — let's talk.
B2B Platform Strategy
Owns roadmaps, pricing, integrations, and launch strategy for platforms where reliability and scale matter. Enterprise experience from Informa through current sports-tech and SaaS engagements.
Cross-Functional Ownership
Coordinates engineering, design, and leadership through ambiguity — stakeholder alignment, sprint execution, and delivery without micromanagement.
Relentless Execution
Ships fast, validates before over-engineering. Battle scars include impossible launch timelines, PostgreSQL-over-Solr tradeoffs that saved weeks, and 0→1 products that went from concept to live users in six.
Want to see how I work? Keep scrolling for real project breakdowns.
Featured Projects
Human-led AI Enablement Platform (Jagent-powered)
Turning AI Chaos into Real Enterprise Value
The Challenge:
Companies know AI is a force multiplier but most fail at adoption — teams get pointed at ChatGPT with zero strategy, resulting in chaos, low utilization, and zero ROI.
What I Did:
- •Owned full product strategy and execution for the entire Human-led AI Enablement system.
- •Built the workshop framework and discovery process that maps workflows, surfaces bottlenecks, and prototypes ideas in days.
- •Designed the scoring/ranking engine and roadmap tool that prioritizes tasks by impact, risk, and ROI.
- •Shipped the non-technical dashboard, RAG knowledge bases, AI Agents, and RPA pilots that let teams start delivering value immediately.
- •Led forward-deployed engineering model so solutions go live in weeks, not months.
- •Owned the AI ROI Calculator and training/change management experience.
The Result:
- •Enterprise clients now have clear, actionable AI roadmaps and production agents delivering double-digit time savings.
- •Efficiency gains across healthcare, finance, tech, education, and retail — 10.9K+ hours saved example.
- •Teams feel empowered instead of intimidated — adoption without hand-holding.
What I Learned:
The hardest part of AI isn't the tech — it's the human factor. Get the right tasks, the right knowledge bases, and relentless execution in the first 30 days and the rest compounds fast.
Technologies:
Sports Tech — PING Golf & Cool Clubs
Validate Fast, Ship Faster
The Challenge:
Two recognized brands in golf equipment needed product thinking fast — a ball fitting app for PING Golf and a club fitting platform for Cool Clubs. Timeline was tight, client teams needed to own the output.
What I Did:
- •Helicoptered in and validated the product roadmap within the first sprint
- •Defined scope ruthlessly — shipped what mattered, cut what didn't
- •Coordinated cross-functional execution and enabled client teams to carry forward independently
- •Applied the same fast-validation model across both engagements
The Result:
- •Shipped fitting apps for two of golf's most recognized brands on time
- •Client teams left with roadmaps they could execute without ongoing dependency
- •Validated the helicopter-in model as repeatable across short-cycle sports tech engagements
What I Learned:
The fastest way to earn trust with a new client is to show your work in the first week. Validate the roadmap in public, cut scope without apology, and ship something real before the honeymoon is over.
Technologies:
F-List Platform Rebuild
Modernizing Moderation at Scale
The Challenge:
Platform moderation was eating up resources. Manual processes, unclear guidelines, and a backlog of user complaints that kept growing.
What I Did:
- •Implemented GitHub-style transparent moderation system
- •Automated redundant moderation tasks to free up team bandwidth
- •Redesigned UX flows to reduce friction and user confusion
- •Built clear, consistent moderation guidelines
The Result:
- •Reduced moderation time and operational costs
- •Improved user trust through transparency
- •Smoothed out UX pain points that were driving support tickets
What I Learned:
Most moderation problems aren't about policy - they're about unclear processes and manual work that should be automated. Fix the system, not just the rules.
Technologies:
Strategic Tradeoffs - The PostgreSQL Search Decision
When 'Good Enough' Beats 'Perfect'
The Challenge:
Client had a milestone deadline approaching. Limited resources. They wanted robust search functionality. Engineering was pushing Solr or Elasticsearch - powerful but complex, adding weeks to an already tight timeline.
What I Did:
- •Advocated for PostgreSQL with performance tricks (lazy loading, sort by online status first)
- •Made the business case: ship functional search now, gather user feedback, re-architect later if performance actually becomes a problem
- •Aligned stakeholders on 'validate before we over-engineer'
The Result:
- •Shipped search on time for milestone
- •Met client's functional requirements without blowing the timeline
- •Saved engineering weeks that went toward higher-priority features
- •Maintained optionality to upgrade later if data proves we need it
What I Learned:
Strategic tradeoffs become easy when everything ties back to business objectives. Sometimes the right answer is 'ship it, then validate.'
Technologies:
MFR VR Platform
From Tech Demo to Shippable Game in Record Time
The Challenge:
A VR client came to us with a tech demo - one developer, cool concept, but no real game. I saw the potential and pitched taking it further.
What I Did:
- •Built a cross-functional team (3 developers + artist) from scratch
- •Established sprint planning, testing workflows, and stakeholder alignment
- •Coordinated a high-stakes soft launch at a major community event with only 6 weeks notice
- •Created an event strategy: 3D gameplay projection with branded glasses + QR codes driving traffic to Telegram and our site
- •Prioritized features ruthlessly to hit the event deadline with a stable, demo-ready build
The Result:
- •Successfully soft-launched in front of hundreds of community members
- •Generated significant buzz and early signups
- •On track to ship Early Access 2026
- •Took a 1-person R&D project to a revenue-generating product
What I Learned:
Demoing an early VR game in public with technical complexity is terrifying. But when you prioritize the right features, test relentlessly, and keep everyone aligned on the experience you're delivering - it goes smooth as butter.
Technologies:
Ready to Talk?
If you're building sports tech, enterprise platforms, or AI products — and you need a PM who can navigate chaos and ship on time — let's connect.
Available 2026 for the right opportunity.
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How I Do Product Management
Interviewers always ask: "Walk me through your PM process." Here's mine: real methods, real examples, real results.
Note: I use AI strategically (ChatGPT, Claude, Cursor) to speed up analysis and synthesis - but I own every strategic decision. AI amplifies judgment, doesn't replace it.
Experience
Senior Product Manager
2022 - PresentSynapse Studios
Tucson, Arizona
- •Lead platform product strategy and delivery for sports-tech, B2B SaaS, and enterprise clients — roadmaps, tradeoffs, integrations, and cross-functional execution in high-ambiguity environments.
- •Own 0→1 launches end-to-end: team assembly, sprint planning, stakeholder alignment, and shipping when launch windows don't move.
- •Built Human-led AI Enablement product line — workshops, scored roadmaps, production agents — delivering measurable ROI (10.9K+ hours saved example) within broader platform engagements.
- •Ran 6-week community soft-launch from single-developer prototype to live product in front of hundreds — proof of velocity under public stakes.
Product Manager
2021 (6 months)Blackthorn.io
Remote
- •Owned product direction for enterprise platform features in fast-paced startup setting.
- •Delivered measurable improvements to user workflows through rapid iteration and data-driven decisions.
Product Manager - MarkitMakr Platform
2017 - 2021Informa Exhibitions
Fort Collins, Colorado
- •Shipped multiple enterprise media tools that powered millions in revenue for global events business.
- •Led cross-functional teams through full product lifecycle: strategy, roadmapping, launch, and iteration.
- •Built processes that scaled from startup-like speed to enterprise reliability.
Career Highlights
Education
University of Denver
BA, Digital Media Studies, Business
2004 - 2008
NCAA Division I Soccer Team Captain
Tools & Technologies
My comprehensive PM toolkit spanning 28+ tools across 7 categories
Project Management
Planning, tracking, and collaboration
Design & Prototyping
User research and design workflows
Analytics & Monitoring
Data-driven decision making
AI & Development
AI-assisted development and coding
Communication & Productivity
Team coordination and documentation
Automation & Workflows
Process automation and infrastructure
User Research
Understanding user behavior and needs
Always Learning
I stay current with emerging tools and technologies, constantly evaluating new solutions that can improve our product development process and user experience.
What People Say
Recommendations from colleagues and collaborators
Brian Yelle
Senior Developer at Informa Exhibitions
"In short, Matt is a problem solver. I've worked with him while his role was that of a project manager and product manager. He was excellent at getting to the essence of what customers wanted and then identifying whether current technologies could be used to meet that need or custom development was required. If development was required Matt provided concise direction that allowed the development team to progress quickly. It would be a pleasure to work with Matt again."
Rocky Landsverk
Marketing & Content Director
"Matt is a great person to have on the team. He's digitally fluent in virtually all categories, but in particular in video. He learns quickly and executes flawlessly. He's also a pleasure to work with."
Garrett Evans
Brand Strategist at OTT HydroMet
"I really like Matt's sense of humor, but it's his ability to seize opportunities and produce results, despite how many hurdles may be in the way, that makes him a pleasure to have worked with. He and I formed a great team, and we brought current, modern, and on-trend strategies to the table. I was always impressed with Matt's knowledge of the industry, it's technologies, and how to leverage today's tools in innovative ways."
— Video strategist, Director, Producer
Winter Thielen
Founder & Digital Learning Solutions Architect
"I've had the pleasure of working with Matt over the last two years as Product Managers. Not only is he genuinely fun to be around and work with, but his work ethic and drive to make an impact motives all of those around him. His extensive experience in the digital space and his knowledge around all aspects of video made Matt a crucial asset on the Digital team. He was a leader for those product lines and spearheaded initiatives that positively impacted the bottom line. If you ever need a video product manager I would highly recommend convincing Matt to come work for you!"
Next Mission
Senior PM role with full ownership of a B2B platform — strategy through launch, with the autonomy to treat it like my own company.
What I Solve:
- •B2B platform strategy — roadmaps, integrations, pricing, and 0→1 launches across industries
- •Post-acquisition or scaling challenges when the product needs clearer ownership and faster shipping
- •Cross-functional execution in high-ambiguity environments — blockers removed, stakeholders aligned, deadlines met
Dream Fit:
- •B2B platforms where product strategy directly drives revenue, retention, and expansion
- •Organizations navigating 0→1 launches, legacy rebuilds, or post-acquisition scaling
- •Teams that want a PM who owns outcomes — not just features
Available 2026
Open to senior PM roles across B2B SaaS, sports tech, and enterprise platforms. Currently leading platform product work and selective 0→1 launches at Synapse Studios.
Happy to start conversations now. Ready to talk? Drop me a note.
Ready to Talk?
If you're building sports tech, enterprise platforms, or AI products — and you need a PM who can navigate chaos and ship on time — let's connect.
Available 2026 for the right opportunity.
Need my resume? Just ask in your message below.
Location
Tucson, Arizona, United States